pattifirth.com

Store Value Calculator

Free tool

What is my store worth?

Get a ballpark value for your store in a few minutes.

Step 1: The pay test

Does the store earn enough to pay someone to run it? Tap ? for help.

What you actually earned from TPT in the last 12 months, after TPT’s fees. Use your earnings, not your gross sales.
Where to find it: In your Seller Dashboard, open Sales Reports, set the date range to the last 12 months and use the earnings total. Or add up your last 12 monthly payouts.
Money from the same products sold anywhere else: your own website shop, other marketplaces, school or district licences.
Where to find it: Your shop platform’s sales report (for example ThriveCart, Shopify or Payhip), plus any licence invoices. Enter 0 if TPT is your only channel.
What it costs to run the store each year, not counting your own pay: clip art and font licences, software, website hosting, email platform, VA or editing help, ads.
Where to find it: Your bookkeeping software, credit card statements, or the business expenses on last year’s tax return.
Your own average weekly time: creating, updating, answering customers, social media, email and admin. If you’re under-working the store right now, enter the hours it really should get.
Where to find it: Track one typical week, or estimate from your calendar over the last month.
Time from anyone else: a VA, an editor, a family member, a partner. Count unpaid help too, because a buyer would have to pay for it.
Where to find it: Invoices or timesheets for paid help. For unpaid help, ask them to estimate a typical week. Enter 0 if it’s just you.
If you already pay your helpers and included that in yearly expenses, their hours are already covered, so they won’t be counted twice. If they’re unpaid, or you pay them personally, choose No.
Where to find it: Check whether your expenses number above includes VA, contractor or staff payments.
Step 2: The store
The overall direction of your yearly earnings across the last four years. Buyers want to see steady or growing sales, not one strong year.
Where to find it: Run the TPT Sales Report for each of the last four 12-month periods and write down the four totals. Compare the most recent year with the earliest (most recent ÷ earliest, minus 1, gives the % change), then check whether the years in between go in the same direction. If your store is younger than four years, use every full year you have.
How many years since your first sale.
Where to find it: The earliest sale in your Sales Reports, or the date you opened your store.
The number of paid resources currently listed in your store. Count a bundle as one product.
Where to find it: The product count on your store page, or the list in Product Statistics (click your store icon at the top right, then Product Statistics).
How much of your earnings come from your 10 best sellers. A store that depends on a few products is riskier for a buyer.
Where to find it: In Product Statistics, set the last 12 months and sort by earnings. Add up the top 10 and divide by your total earnings. Download To Excel makes this easier.
Whether teachers will still need these resources in five years. Core skills like phonics, math facts and writing are evergreen. Resources tied to one curriculum version, a trend or a novelty theme date faster.
Where to find it: No report needed. Look at your top 10 sellers and make an honest call.
Step 3: How easily it hands over
Buyers pay more for a business that doesn’t need you personally. If the store is named after you, or your face is on covers, videos and social posts, it’s tied to you.
Where to find it: Look at your store name, product covers, social accounts and email sign-off.
Many clip art and font licences only cover the original buyer. Some allow a transfer, and some require the new owner to buy their own licence.
Where to find it: List the clip artists and fonts you use, then check each one’s terms of use (usually a PDF in the download or on the artist’s store).
Step 4: Traffic you own

The biggest driver of value.

The share of sales from people you sent to your products (through email, social posts or your own website) instead of people who found you through marketplace search.
Where to find it: Look at sales spikes after you send an email or post, sales on your own website, and any tracking links you use. A best estimate is fine.
The number of active subscribers on your email list. Don’t count unsubscribed or bounced addresses.
Where to find it: The subscriber count on your email platform’s dashboard (for example Kit, Mailchimp, Flodesk or MailerLite).
The percentage of subscribers who open a typical email.
Where to find it: Your email platform’s reports. Average your last 5–10 regular newsletters. Apple Mail can inflate open rates, so check your click rate too.
Followers across all business accounts that would go to the buyer with the store. Don’t count personal accounts you’d keep.
Where to find it: The follower count on each profile (Instagram, Facebook page or group, Pinterest, TikTok, YouTube), added together.
Revenue that renews automatically, such as monthly or annual memberships, subscriptions or recurring school licences, as a share of your total revenue.
Where to find it: Your membership or payment platform (for example ThriveCart, Stripe, Kajabi or MemberPress). Divide the last 12 months of subscription revenue by your total revenue.
Step 2: What’s in the catalogue

Your store would sell as a set of products, so let’s value the catalogue.

The number of paid resources currently listed in your store. Count a bundle as one product.
Where to find it: The product count on your store page, or the list in Product Statistics (click your store icon at the top right, then Product Statistics).
How much of the catalogue is actually earning. A buyer values products that sell, not just products that exist.
Where to find it: In Product Statistics, set the last 12 months, then count the products with at least one sale and divide by your total products.
Ratings and reviews carry over with the listings and help a new owner sell from day one.
Where to find it: Your store page shows your overall rating and total number of ratings. Check your top 10 products too.
Whether teachers will still need these resources in five years. Core skills are evergreen. Resources tied to one curriculum version, a trend or a novelty theme date faster.
Where to find it: No report needed. Look at your top sellers and make an honest call.
Fresh covers, current curriculum links and clean formatting mean less work for a buyer.
Where to find it: The “last updated” date on your listings, or the modified dates on your source files.
A buyer can only update and grow products if they get the original files (PowerPoint, Google Slides, Canva, Word), not just the PDFs.
Where to find it: Check your drive or computer for the original file behind each listing.
Many clip art and font licences only cover the original buyer. If the licences don’t transfer, the buyer may have to redo the artwork.
Where to find it: List the clip artists and fonts you use, then check each one’s terms of use (usually a PDF in the download or on the artist’s store).
Estimated value range
Yearly profit (owner earnings)
Valued as

A ballpark, not a formal appraisal.

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